The process of democratization is one of the more reform agenda shows the results in a state of life. Parallel to put democracy in place, the election would be held direct elections.
In a growing political competition is open, each player is required to follow the rules of fair competition and accountable. Both political parties and politicians need to think of an appropriate method that can help improve the quality of political decisions.
Political marketing how to try to bridge the political decision-making process can be based on the science of marketing management. The use of segmentation, positioning, imaging will greatly assist the candidate in the election.